In the Event Business, Experience is Everything


We partner with companies & events to craft memorable experiences that make a lasting impression

Our decades of experience with local and national events, combined with the know-how to pull it all together, makes us your turn-key experiential event production or

transportation partner.

Photo Credit: AmpOnStage

Photo Credit: AmpOnStage

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What We Do

Your turn-key event production partner

Our skillset is unique and able to help your team at any level. We can take your sketch to scaled site plan so everyone is aligned and excited about what’s ahead. We’ll help you understand the permits and navigate the pitfalls en route to making your event a success.

How We Can Help


“Permits”

Permits & Licenses

“Event-Mgmt”

Event Management

“vendors”

Vendor Recruitment

 
“logistics”

Transportation, Production & Logistics

“plan”

Site Plan Design

“Ticketing-Security”

Ticketing & Security

Add a memorable element to your event


Discover the party they never heard:
a Silent Disco from SRO

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Why SRO?

Leverage our industry insights & connections

Whether you’re a nonprofit with a growing festival, or a short-staffed agency needing help with logistics or transportation, we are ready to support you at any level. During our many years in the event industry, we’ve gained valuable insights and built strong local connections.

Benefits of Working With Us


“connections”

Connections

Our trusted industry relationships give you the best resources and services, at the best price

“expertise”

Expertise

Experts at crafting memorable, interactive experiential events and executing transportation needs

“experience”

Experience

Years of experience to help you navigate planning and timeline obstacles & issues

Event Gallery


Local & national events we’ve supported

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About SRO

In this industry, experience is everything

We’ve produced and assisted with popular Twin Cities festivals & concerts like the Minnesota State Fair, Stone Arch Bridge Festival, Twin Cities Summer Jam, and WE Fest, while supporting transportation needs for national events including the Super Bowl, NFL Draft, NCAA College Football Playoff, the Big 10 Conference tournaments and the Kentucky Derby. It’s a track record few in the industry can match.

Our Company History


1970s

Founded in 1973 as a booking agency promoting performers at venues across the country, we adopted the industry term SRO ("Standing Room Only"), as our name.

A Twin Cities Legacy

Locally, SRO was known for booking non-orchestral acts with the Minnesota orchestra, performers such as B.B. King, Harry Belafonte, Yanni, and countless others.

1980s

The late 80s launched SRO into the CD compilation business when we pioneered the first Cities Sampler with Twin Cities radio station KTCZ-Cities 97.

1990s

When current SRO president, Steve Madson, joined SRO in 1993, his background in event planning and management brought a larger focus on the production of events.

2000s

In 2004, SRO founder Larry Berle retired to become a consultant and author, passing the torch of ownership onto Steve, who remains at the helm today.

Today

After 50 years in music & entertainment, SRO Productions, Inc. is still recognized nationally as a leader in an ever-changing industry.


Get in touch


How can we help with your next event?

We partner with local and national event planners & agencies at many different levels to create unforgettable experiences. 

Steve at the Superbowl

SRO Productions, Inc.

6524 Walker Street, Suite 210
St. Louis Park, MN 55426

madson@sropro.com
(612) 341-4110